The right Thoroughbred Sales package depends on how often you list, how many campaigns you need live at once and which marketing features you will use.
A seller promoting one horse does not need the same package as a trainer rotating several listings or a syndicator marketing multiple ownership opportunities. Price matters, but capacity and promotional support often make the bigger difference.
Use the comparison below to narrow down your options.
Compare Thoroughbred Sales Packages
| Package | Displayed price | Active listings | Main promotional features | May suit |
| Single Listing | $349 per year | One listing posted for 90 days | One-off direct social marketing | A seller with one defined campaign |
| Starter | $1,099 per year | 2 | Regular social advertising and email inclusion | Smaller recurring sellers |
| Bronze | $1,849 per year | 4 | Regular social advertising and email inclusion | Growing stables and repeat sellers |
| Silver | $2,399 per year | 7 | Monthly promotion plus Racenet and SEN advertising access | Active sellers and syndicators seeking more reach |
| Gold | $2,999 per year | 12 | Silver features plus track partnership options | Larger multi-campaign operations |
| Platinum | $3,299 per year | Unlimited | Upper-tier advertising features with no active listing limit | High-volume sellers |
Every Premium Package allows unlimited listings during the year. The key difference is how many listings can remain active at the same time and which promotional options are included.
Pricing note: The Single Listing page currently displays a price of $349 per year and states that the listing remains posted for 90 days. Confirm renewal and repeat-listing terms before purchasing.
Start With How Often You Need to List
The simplest way to choose is to look at your real selling pattern.
Australia’s thoroughbred racing industry includes close to 400 racing clubs and approximately 19,200 races each year. This scale means sellers can range from individuals managing one occasional campaign to trainers and syndicators promoting several opportunities throughout a racing season.
Single Listing may be enough when you have one horse to promote and do not expect another campaign soon. Premium access becomes more relevant when listing is recurring or several campaigns need to overlap.
Do not base the decision only on how many horses you might list across the full year. Consider the maximum number you are likely to have live at the same time.
| Your likely requirement | Package to examine first |
| One defined 90-day campaign | Single Listing |
| Up to 2 active listings | Starter |
| Up to 4 active listings | Bronze |
| Up to 7 active listings | Silver |
| Up to 12 active listings | Gold |
| More than 12 active listings | Platinum |
This is a starting point rather than a fixed rule. A higher package may also be worth considering when its advertising features support your marketing strategy.
When Single Listing Makes Sense
Single Listing is built for one immediate campaign.
The package includes:
- Unlimited photos and edits
- Live statistics
- One video
- A pedigree page
- A 90-day listing period
- 24/7 support
- One-off direct social marketing
These inclusions give an individual seller the core tools needed to present and promote one horse without paying for recurring listing capacity.
Single Listing may be the right fit when:
- You have one horse or ownership opportunity to promote.
- You do not expect another listing soon.
- You only need one campaign live.
- One-off social promotion is enough.
- You do not need previous listings saved for reuse.
Premium access deserves closer attention when listing becomes a regular part of your operation.
When a Premium Package Is the Better Fit
Premium Packages are designed for trainers, syndicators and repeat sellers who need ongoing access.
All five Premium tiers include:
- Unlimited listings across the year
- Saved previous listings
- Social and email inclusion
- A partnership announcement on Thoroughbred Sales’ social platforms
- Unlimited photos and edits
- Live statistics
- One video per listing
- A pedigree page
- The option for horses to participate in the Thoroughbred Sales Race Series
Race Series participation is not automatic. Eligibility requirements, account conditions and a separate 1% Race Series fee apply.
Once you know Premium is the right structure, the decision comes down to active capacity and advertising reach.
Which Premium Package Fits the Way You Sell?
Starter: For Smaller Recurring Sellers
Price: $1,099 per year
Active listings: 2
Starter may suit sellers who list throughout the year but rarely need more than two campaigns live at once.
It includes regular social media advertising and regular email inclusion, along with the shared Premium features.
Starter is a sensible entry point when you need continuity but do not require higher capacity or the additional advertising options available with Silver and above.
Bronze: For Growing Stables
Price: $1,849 per year
Active listings: 4
Bronze increases the active listing limit from two to four while retaining the same core promotional structure as Starter.
It may suit a growing stable or repeat seller managing several live opportunities without needing the Racenet, SEN or track partnership options included in the higher tiers.
The main reason to move from Starter to Bronze is capacity.
Silver: For More Capacity and Advertising Reach
Price: $2,399 per year
Active listings: 7
Silver increases capacity to seven active listings and changes social and email inclusion from regular to monthly.
It also includes use of Thoroughbred Sales’ Racenet and SEN partnerships for advertising.
Silver may suit:
- Syndicators promoting several ownership opportunities
- Trainers with a regular flow of horses to list
- Sellers who need more than four campaigns live
- Operations that value broader advertising options
This is the first tier where additional advertising reach becomes a major part of the package comparison.
Gold: For Larger Multi-Campaign Operations
Price: $2,999 per year
Active listings: 12
Gold includes the monthly social, email, Racenet and SEN features offered with Silver.
It also adds the option to use Thoroughbred Sales’ track partnerships across Australia.
Gold may suit larger stables and syndicators that regularly manage several campaigns and expect to use both the added capacity and partnership options.
Platinum: For Unlimited Active Listings
Price: $3,299 per year
Active listings: Unlimited
Platinum removes the active listing limit.
It includes monthly social and email promotion, Racenet and SEN advertising access and the option to use track partnerships across Australia.
Platinum may suit high-volume sellers whose campaign flow would be restricted by Gold’s 12-listing limit.
The displayed difference between Gold and Platinum is $300 per year. Sellers approaching the Gold limit should consider whether removing that restriction would make campaign management easier.
How Marketing Reach Changes the Decision
Starter and Bronze focus mainly on recurring access and active listing capacity.
Silver, Gold and Platinum add further advertising options.
| Marketing need | Packages to consider |
| One-off direct social marketing | Single Listing |
| Regular social and email inclusion | Starter or Bronze |
| Monthly promotion with Racenet and SEN advertising access | Silver |
| Higher capacity with track partnership options | Gold |
| Unlimited capacity with upper-tier advertising options | Platinum |
A higher package is not automatically the better choice.
Starter or Bronze may provide everything you need when your main priority is keeping several listings organised and visible. Paying for additional partnership features offers limited value if they do not fit your marketing plan.
Silver, Gold and Platinum become more relevant when broader promotion forms part of the sales strategy.
These features provide additional advertising opportunities. They do not guarantee a particular audience size, number of enquiries, sale price or sales result.
Choose the Right Package in Three Steps
1. Estimate Your Annual Listing Activity
Start with the number of horses or opportunities you realistically expect to advertise during the next 12 months.
One campaign may point towards Single Listing. Recurring activity makes a Premium Package more practical.
2. Calculate Your Maximum Active Listings
Work out how many listings are likely to overlap during your busiest period.
A trainer may advertise ten horses across the year but never need more than two active listings. Starter could still provide enough capacity.
Another seller may list fewer horses overall but need seven campaigns running during the same sales period. Silver may be the closer fit.
3. Decide Which Marketing Features You Will Use
Ask:
- Is one-off direct social marketing enough?
- Do you need regular or monthly promotional inclusion?
- Would Racenet and SEN advertising support your campaigns?
- Would you use track partnership options?
- Are you paying for features that will sit unused?
Choose the lowest tier that comfortably covers your realistic capacity and useful marketing requirements.
Frequently Asked Questions
Is Single Listing Enough If I Only Have One Horse?
Usually, yes.
It is designed for one defined campaign and includes a 90-day listing period, photos, edits, statistics, video, pedigree information, support and one-off direct social marketing.
Confirm the billing and renewal terms before signing up.
Which Package May Suit a Syndicator?
There is no single package for every syndicator.
Starter or Bronze may be enough for a smaller operation with limited active campaigns. Silver or above may be more suitable when the syndicator needs greater capacity or intends to use the additional advertising options.
Should I Compare Annual Listings or Active Listings?
Consider both.
Annual volume helps you decide between Single Listing and Premium. Active listing requirements help you choose between Starter, Bronze, Silver, Gold and Platinum.
Choose the Package That Fits the Way You Sell
The right package is not automatically the cheapest or the largest.
It is the one that matches your listing rhythm, active inventory and marketing requirements.
Choose Single Listing for one defined campaign.
Consider Starter or Bronze when you list regularly but have modest capacity needs.
Look more closely at Silver, Gold or Platinum when you need higher active limits and expect to use the additional advertising opportunities.
Compare the Premium Packages or contact Thoroughbred Sales for help choosing the most suitable option for your operation.