Choosing between a Single Listing and a Premium Package is not simply a question of whether paying more gives you a “better” listing.
The more useful question is how often you sell.
A seller promoting one horse has different requirements from a trainer, breeder or syndicator managing several campaigns throughout the year. A Single Listing supports one immediate campaign. Premium Packages are designed for sellers who need recurring listings, greater active-listing capacity and ongoing promotional support.
Here is what changes between the options and how to decide which package matches the way you sell.
Choose by selling pattern, not price alone
Start by looking at the number of campaigns you expect to run.
More than 93,000 people are directly employed, volunteer or participate in Victoria’s thoroughbred racing industry. This includes individual owners and smaller operators as well as trainers, breeders and larger racing businesses with substantially different campaign requirements.
A Single Listing may be enough when you have one horse to promote and no immediate need to list another. Premium becomes more relevant when listings are a recurring part of your operation or several horses need to be advertised at the same time.
The main difference is therefore not “basic versus better”. It is:
- One contained listing campaign
- An annual system for recurring campaigns
The table below shows how the current packages compare.
| Package | Active listings | Promotional inclusion | Additional advertising options | Current annual price |
|---|---|---|---|---|
| Single Listing | One 90-day listing | One-off direct social marketing | Standard listing features | $349 |
| Starter | 2 | Regular social media and email inclusion | Standard premium features | $1,099 |
| Bronze | 4 | Regular social media and email inclusion | Standard premium features | $1,849 |
| Silver | 7 | Monthly social media and email inclusion | Option to use Racenet and SEN partnerships | $2,399 |
| Gold | 12 | Monthly social media and email inclusion | Racenet, SEN and Australian track partnership options | $2,999 |
| Platinum | Unlimited | Monthly social media and email inclusion | Racenet, SEN and Australian track partnership options | $3,299 |
Premium Packages permit unlimited listings across the year, but the number that can be active at the same time depends on the chosen tier. Prices and package inclusions should be checked again before subscribing, as they may change.
What a Single Listing gives you
The Single Listing package is designed for one immediate horse-selling campaign.
It currently includes:
- Unlimited photos and edits
- Live listing statistics
- One video
- A pedigree page
- A 90-day listing period
- 24/7 support
- One-off direct social marketing
The package is currently listed at $349 per year.
When a Single Listing is enough
A Single Listing will often be the most sensible choice when:
- You have one horse to advertise
- You do not expect to create another listing soon
- You do not need several campaigns running at once
- One promotional push is enough for the current campaign
Choosing the less expensive option in this situation is not necessarily a compromise. It means you are paying for the capacity you are likely to use.
The listing still gives you the main tools needed to present the horse, including photos, video, pedigree information and listing statistics. The 90-day period also provides a defined window in which to generate interest and manage enquiries.
What changes when you move to Premium?
Premium Packages retain many of the presentation features available with a Single Listing, but change how much activity the seller can manage throughout the year.
The most important changes are capacity, continuity and promotional access.
More active listings
Every Premium Package allows unlimited listings over the course of the year. The tiers differ in how many listings can remain active at the same time:
- Starter: 2 active listings
- Bronze: 4 active listings
- Silver: 7 active listings
- Gold: 12 active listings
- Platinum: unlimited active listings
This distinction matters more than the annual listing total.
A trainer who normally has three horses available at once, for example, is likely to find a two-listing limit restrictive even though the package permits unlimited listings throughout the year. The correct tier should therefore be based on peak simultaneous activity, not just the total number of horses sold annually.
Recurring promotion rather than a one-off campaign
The Single Listing includes one-off direct social marketing. Premium Packages introduce recurring promotional inclusion.
Starter and Bronze currently include regular social media advertising and email inclusion. Silver, Gold and Platinum include this activity monthly.
Premium Packages also include:
- Saved previous listings
- Unlimited photos and edits
- Live statistics for each listing
- One video per listing
- A pedigree page for each listing
- A partnership announcement on social platforms
- The option to include eligible horses in the $4 million Race Series
These features make Premium Packages more suitable for sellers running campaigns throughout the year rather than promoting one horse in isolation.
Additional advertising options in higher tiers
Silver is the first tier to include the option to use Thoroughbred Sales’ Racenet and SEN partnerships for advertising.
Gold and Platinum include those options and add the potential use of track partnerships across Australia.
These options may be relevant when a seller needs more than listing space and standard promotional inclusion. However, access to additional advertising channels does not guarantee a particular number of enquiries or a completed sale.
The value depends on the horses being marketed, the quality of the listings, market demand and how effectively enquiries are handled.
Additional performance support
Thoroughbred Sales states that Premium Package holders can discuss listing statistics with a dedicated account manager. The platform also reports that its social media channels reach more than 300,000 people each month and that its advertising is narrowed towards likely ownership audiences.
These are useful parts of the premium proposition, particularly for sellers who want to review campaign activity rather than simply publish a listing.
Audience size should still be treated as potential reach rather than a guarantee of sales performance.
Which package matches the way you sell?
The right package depends on how many listings you expect to run simultaneously and how much recurring promotion you need.
| Selling pattern | Likely starting point | Why it may fit |
|---|---|---|
| One horse and no immediate repeat campaign | Single Listing | Provides a 90-day campaign without paying for unused annual capacity. |
| Up to two active listings at once | Starter | Introduces unlimited annual listings and recurring promotional inclusion. |
| Up to four active listings at once | Bronze | Suitable for a seller with a modest but regular flow of stock. |
| Up to seven active listings with broader advertising needs | Silver | Adds monthly inclusion and the option to use Racenet and SEN partnerships. |
| Up to twelve active listings | Gold | Supports higher campaign volume and adds track partnership options. |
| More than twelve active listings | Platinum | Removes the active-listing cap for large or continuous campaigns. |
This is a starting guide rather than a fixed rule.
A trainer may only need a Single Listing for an occasional horse. A private seller could need a Premium Package when marketing several opportunities. Choose according to the workload and promotional requirements rather than the seller label alone.
When a Single Listing still makes commercial sense
Premium should not be presented as the right choice for every seller.
A Single Listing remains a valid option when the sales requirement is narrow and immediate. There is little commercial value in paying for multiple active slots, recurring email inclusion or partnership advertising options when those features are unlikely to be used.
Single Listing may therefore be the more efficient choice when:
- Only one campaign is planned
- The horse can be marketed within the 90-day period
- No additional listings are expected in the near future
- Broader promotional options are not currently required
The important point is to avoid paying for capacity simply because it is available.
When Premium may be worth considering
Premium becomes more relevant when the limitations of a single campaign begin to affect how the seller operates.
Consider a Premium Package when:
- You regularly have more than one horse or ownership opportunity available
- New listings are added throughout the year
- Several campaigns need to remain active simultaneously
- Recurring social media or email promotion is useful
- You want access to the additional advertising options offered by higher tiers
- Reviewing listing statistics with account support would help improve future campaigns
In these situations, Premium is not simply an upgraded page. It provides a broader system for managing repeated listing activity.
Three questions to ask before choosing
1. How many listings will you need active at once?
Use your busiest expected period rather than your average month.
A seller who usually has one listing but occasionally needs four should compare packages that can support four simultaneous campaigns.
2. How frequently will you list throughout the year?
One immediate campaign points towards Single Listing.
Regular or recurring campaigns make an annual Premium Package more relevant, even when the number of active listings remains relatively low.
3. Which promotional features will you actually use?
Do not choose a higher tier solely because it contains more features.
Consider whether recurring social and email inclusion, partnership advertising or higher active-listing capacity will support a genuine operational need.
Frequently asked questions
Is a Single Listing enough for one horse?
Usually, yes. When you have one horse to promote and no immediate recurring listing requirement, the Single Listing provides the main presentation features, a 90-day campaign and one-off social marketing.
What is the first meaningful difference between Single Listing and Premium?
Active-listing capacity is the clearest difference. Single Listing supports one campaign, while Premium Packages allow unlimited listings throughout the year with two or more active at the same time, depending on the tier.
Does a Premium Package guarantee more enquiries?
No. Premium Packages provide more capacity, recurring promotional inclusion and additional advertising options in the higher tiers. Results will still depend on demand, listing quality, the horse being promoted and how enquiries are managed.
Which Premium Package should I choose?
Start with the maximum number of listings you expect to have active at one time. Then consider whether you need regular or monthly promotional inclusion and whether the partnership advertising options available from Silver upwards are relevant.
Choose the package that matches your sales activity
The Single Listing versus Premium decision becomes clearer when you stop treating it as a simple price comparison.
Choose Single Listing when you need one focused campaign for one horse.
Compare Premium Packages when you expect recurring listings, need several campaigns live at once or require continued promotional support throughout the year.
Before subscribing, review the latest package inclusions and prices. Choose the option that supports the way you currently sell rather than paying for capacity you may not use.